Posts Tagged ‘vector’
Recent logo designs
It’s been a long time since an update to my blog here, mainly because I got a day job that was partly as a blogger! You know what it’s like, if you do a job at work it’s hard to come home and do the same kind of thing in your spare time. Anyway, I’ve had the recent ‘good’ news of being made part-time, so I have much more time and inclination to work on Design Reviews. Please indulge me and have a look at some recent logo designs I have worked on. Of these only one was successfully adopted by a customer, and even that one I preferred an alternative design I’d made.
Starting with that the logo for WebProjectNW (North West). My favoured proposed logo followed by the actually adopted logo.
WebProjectNW, my favourite
WebProjectNW, customer adopted this logo
WebProjectNW is a pretty good site too, it links up web developers and people who want websites in North West England. It’s a bit like MyBuilder which I recently used to find an electrician to work on my house, with excellent results.
Moving onwards, some un-adopted logos that I made recently and think are quite fab;
Navartis
Lawrence Kent Photography
BITS logo and Wild at Heart logo
LuxyBid
Finally, for my good friend Mike over at FileQuake.com, a new logo for his wonderful download archive/reviews site. It might be getting restyled soon using one of the branding ideas below, watch that space!
FileQuake variations
Wabi-Sabi, the beauty of imperfection
Isn’t being perfect a bit weird? Well it is for us humans, but for the things we covet and buy a lot of the stuff can possibly be ‘perfectly formed’. Shiny new iPod, shiny new BMW etc etc. That is until you get up to the very high end of things, oddly, where ‘hand made’, ‘craft’ and ‘characterful’ become major selling points. Now words like rustic, antique and crafted replace flawless, pristine and precision made.
Wabi-Sabi is a Japanese aesthetic which embraces objects of art with imperfections, roughness and asymmetry. It’s a kind of art I liked without even knowing there was a name for it, until now… More than once the Design Reviews blog has discussed eroded, aged, worn, halftoned and other ‘lo-fi’ effects in illustrator and vector graphics in general.
distressed, worn and reliced vs brand spanking new
Guitar enthusiasts have been buying into hand-made and artificially aged or ‘reliced’ guitars for quite a while now, look at the picture above. A relic will have quite a premium on the price tag! Just think of how many years you would have to own and play a guitar to make it look that used. Quote: “Fender’s Relic line accounts for more than 12% of its $5 million annual sales.” Another very popular market for aged and worn appearance is clothing; think of faded stonewashed jeans and distressed leather jackets. Of course don’t forget antiques either.
As I noted earlier the Wabi-Sabi idea can be put into your illustration and logo work quite easily now with the modern versions of illustrator which are less about pure lines and shapes than before. There’s a lot of vector tools that can cross over into areas that were once Photoshop only avenues.
I have a couple of other articles planned about Wabi-Sabi style graphics, beauty and design coming up which I think will be very interesting. And I hope to put up some polls for feedback too. Come back next week!
Pop Art coffee cups
I’ve always liked pop art. And you can see some Roy Lichtenstein influenced enjoyment of halftone patterns used in illustrator in one of the previous posts here at Design Reviews. This post about pop art though is a bit of an accident. I wanted to create a logo originally, for a cafe. As everyone knows a logo should only contain very simple, minimal art or graphic symbols. It’s also best to make it work in single color or posterised. Pop art is often low in colour and detail so it can be a good inspiration for shapes in creating logotypes with the illustrator pen tool.
I wanted a great cup symbol or shape within my logo so I thought I’d take a look around the web for some simple graphical representations of cups. Looking at these I thought I would spot some shapes to complement the letter forms in the logo. But I didn’t really. I did come across a great resource site though.
Pop Art Machine is the place, I’d never been to this site before. To quote the site’s description “…collects, curates and creates pop art. Our focus is painting and printmaking using public image sources as inspiration. Here you will find over one million free source images and finished pop art posters & prints.”
Sounds good and it is good. The image on the left below is my interpretation of one of the cup images on the site. Using a not too far removed technique I drew the image on the right from an actual photograph. The technique I’m talking about it that once you’ve drawn a clear crisp precise vector shape to your liking you then use the pencil tool to ‘lasso’ the shape roughly. Then you make it the same color as the surface, changed with the HSL (Hue, Saturation, Lightness) sliders in lightness/darkness only. Also on the cup on the right I sliced up the saucer with Beziers and the ‘divide objects below’ command. Of course anyone who’s used illustrator knows I’ve finished it off by using one of the ink brushes for the strokes around the shapes. It’s quite pleasing to the eye but would only work as a simple icon sized graphic I think.
two cups yesterday
Above is the result of this work and inspiration. The illustrator source file is here for anyone to download and use as they wish. The logo didn’t really work though…
Serif DrawPlus – vector illustrate for free
Do you use Adobe Illustrator for all your vector artwork? I must say that I do, but I don’t always start by using Adobe Illustrator, nor Adobe anything at all.
Have you ever heard of or tried Serif Drawplus? Don’t worry, you can get a couple of earlier than current versions for FREE. But why would you look at it if you Adobe Illustrator on your machine? There are a number of reasons but the biggest reason for me is in roughing out an idea, putting your first ideas onto the screen. DrawPlus can do this very very quickly because of the number of basic shapes in it’s fly-out menu, and then also because these basic ‘primitives’ are intuitively customisable using the ‘node’ editing method. These aren’t like regular vector nodes at all (though you can edit in that way too). Just check out the screen cam video below to see how shapes are created and modified. Many of these shapes would take many many stages to make in Illustrator using the transform and pathfinder tools…
Now you can get these versions of Drawplus for FREE v4. and v6. v4 is free on the website and v6 is very frequently included on Magazine cover CDs here in the UK.
Other advantages of Serif DrawPlus; font selection/preview, colour schemes, gradient types & presets, interactive fill, transparency & perspective tools.
Then why choose Illustrator at all? For me, compared to these free versions of DrawPlus, Illustrator has;
- Dependable/predictable output files. I’ve worked in the printing industry for years and no-glitch postscript output is a must, Illustrator has always proved to be most compliant/reliable.
- Pantone colours. And correctly producing one or two colour and spot colour artwork.
- Accuracy. (and the smart guides)
- I like the pen tool better (long-term experience).
- Other tools not available in DrawPlus; scatter brushes, symbol sprayer, plugin filters
Looking at things another way; For me Illustrator is the best but that doesn’t mean other tools are not useful. A new art program can provide a little bit of inspiration in itself. In music it’s the same: So I have a selection of guitars! Specifically I have two electrics and two acoustics. All of them are great in their own way. (Les Paul, Strat, Acoustic & Spanish style). Picking up one or another gets your fingers working in a different way and, with the electric, using the amplifier in a different way.
If I can get my hands on a newer or the newest version I will be updating this blog with a review. The newest version at the time of writing is Serif DrawPlus X2. DrawPlus X2 from Serif, the vector-drawing and graphics software that puts the power of a professional design studio on your PC
Have you tried DrawPlus, what do you think? Leave a comment or two.
Halftone effects in Illustrator – 'Raster' review
The Design Reviews logo + 'Raster'
My first review here on Design Reviews is of a FREE graphics utility (for Windows only, sorry Mac users). It might be free but it’s fantastic and fills a gap not addressed in any of the Adobe suite such as Flash, Illustrator or Photoshop
Do you like sometimes to use halftone patterns as fills? It’s quite easy to do solid colour (same size dot) patterns but what about variable dot sizes corresponding to lightness and darkness of the images you want to create.
New Jordanian Bridge
The program in question is called Raster, it creates dot or square halftone patterns in a vector format which can then be used in your favourite design programs with all the advantages of a vector
Try it for yourself, if you’ve read this and made some Pop Art
Raster Screen Grab
Cheers, Mark