Posts Tagged ‘logo’
It’s been a long time since an update to my blog here, mainly because I got a day job that was partly as a blogger! You know what it’s like, if you do a job at work it’s hard to come home and do the same kind of thing in your spare time. Anyway, I’ve had the recent ‘good’ news of being made part-time, so I have much more time and inclination to work on Design Reviews. Please indulge me and have a look at some recent logo designs I have worked on. Of these only one was successfully adopted by a customer, and even that one I preferred an alternative design I’d made.
Starting with that the logo for WebProjectNW (North West). My favoured proposed logo followed by the actually adopted logo.
WebProjectNW is a pretty good site too, it links up web developers and people who want websites in North West England. It’s a bit like MyBuilder which I recently used to find an electrician to work on my house, with excellent results.
Moving onwards, some un-adopted logos that I made recently and think are quite fab;
Finally, for my good friend Mike over at FileQuake.com, a new logo for his wonderful download archive/reviews site. It might be getting restyled soon using one of the branding ideas below, watch that space!
Isn’t being perfect a bit weird? Well it is for us humans, but for the things we covet and buy a lot of the stuff can possibly be ‘perfectly formed’. Shiny new iPod, shiny new BMW etc etc. That is until you get up to the very high end of things, oddly, where ‘hand made’, ‘craft’ and ‘characterful’ become major selling points. Now words like rustic, antique and crafted replace flawless, pristine and precision made.
Wabi-Sabi is a Japanese aesthetic which embraces objects of art with imperfections, roughness and asymmetry. It’s a kind of art I liked without even knowing there was a name for it, until now… More than once the Design Reviews blog has discussed eroded, aged, worn, halftoned and other ‘lo-fi’ effects in illustrator and vector graphics in general.
Guitar enthusiasts have been buying into hand-made and artificially aged or ‘reliced’ guitars for quite a while now, look at the picture above. A relic will have quite a premium on the price tag! Just think of how many years you would have to own and play a guitar to make it look that used. Quote: “Fender’s Relic line accounts for more than 12% of its $5 million annual sales.” Another very popular market for aged and worn appearance is clothing; think of faded stonewashed jeans and distressed leather jackets. Of course don’t forget antiques either.
As I noted earlier the Wabi-Sabi idea can be put into your illustration and logo work quite easily now with the modern versions of illustrator which are less about pure lines and shapes than before. There’s a lot of vector tools that can cross over into areas that were once Photoshop only avenues.
I have a couple of other articles planned about Wabi-Sabi style graphics, beauty and design coming up which I think will be very interesting. And I hope to put up some polls for feedback too. Come back next week!
I’ve always liked pop art. And you can see some Roy Lichtenstein influenced enjoyment of halftone patterns used in illustrator in one of the previous posts here at Design Reviews. This post about pop art though is a bit of an accident. I wanted to create a logo originally, for a cafe. As everyone knows a logo should only contain very simple, minimal art or graphic symbols. It’s also best to make it work in single color or posterised. Pop art is often low in colour and detail so it can be a good inspiration for shapes in creating logotypes with the illustrator pen tool.
I wanted a great cup symbol or shape within my logo so I thought I’d take a look around the web for some simple graphical representations of cups. Looking at these I thought I would spot some shapes to complement the letter forms in the logo. But I didn’t really. I did come across a great resource site though.
Pop Art Machine is the place, I’d never been to this site before. To quote the site’s description “…collects, curates and creates pop art. Our focus is painting and printmaking using public image sources as inspiration. Here you will find over one million free source images and finished pop art posters & prints.”
Sounds good and it is good. The image on the left below is my interpretation of one of the cup images on the site. Using a not too far removed technique I drew the image on the right from an actual photograph. The technique I’m talking about it that once you’ve drawn a clear crisp precise vector shape to your liking you then use the pencil tool to ‘lasso’ the shape roughly. Then you make it the same color as the surface, changed with the HSL (Hue, Saturation, Lightness) sliders in lightness/darkness only. Also on the cup on the right I sliced up the saucer with Beziers and the ‘divide objects below’ command. Of course anyone who’s used illustrator knows I’ve finished it off by using one of the ink brushes for the strokes around the shapes. It’s quite pleasing to the eye but would only work as a simple icon sized graphic I think.
Above is the result of this work and inspiration. The illustrator source file is here for anyone to download and use as they wish. The logo didn’t really work though…
The streets of Taiwan are teeming with businesses, it’s very rare to see a residential only area. Commonly the houses have 3 or 4 floors with the ground floor used as some kind of shop, all the shops are open to at least 10pm. In quieter cities you might go in to a store and the family is there watching TV or eating so you feel intrusive.
Anyway all these shops have many kinds of logos, some don’t, they just have some Chinese writing. Last week on my way to Taichung City (pop. 1,064,440) I shot these logos with my phone-cam, an old Sony K800i. Partly because of my inspiration from LogoDesignLove and partly because some of the logos are cool, stylish or funny. Take a look below, 15 logos in 15 minutes…
Have you every ventured into Pants Kingdom or La Fatte? Everyone must recognise Domino’s Pizza. Now I wish I’d spent more time taking some more/better shots.
Is 3D in the non-interactive and non-animated design side of things a bit stale and shopworn?
It seems so, even clients have asked “no 3D effects”, not that I wanted to do any… So it seems like it’s a thing to avoid, a furry dice of the graphic design world now. In fact there has been a consciously flat movement for many years, flat colours, no gradients, no shadows and no 3D. However it seems perspective effects are still quite popular and isometric effects have been cool for a few years. What do you think, is 3D often used to put lipstick on a pig?
I had call to make a logo for a client today, but rather than wanting a nice shiny new logo this client requested something that looked aged, corroded and distressed – a little!
What to do? Illustrator has a couple of likely tools – roughen and scribble. They don’t really provide any kind of corrosion. In the old days this is what we would have done to age some text; print it on the laser and blow it up on the photocopier a few times at max magnification. Between copies you could rough up the sheets of paper a bit, crinkle it a bit, depends what you wanted.
Anyway that was a long time ago. Now it’s easier to use Photoshop and some spatter brushing, the photocopy and stamp and threshold controls, a bit of the dodge tool perhaps. Then you can bring that into Illustrator and vectorise it if you wish to use it in a logo. That’s what I did and I’m pleased with the subtle and realistic results.
What do you think? Do you know a better or faster way to make distressed effects?